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Kevin A Gray
Senior Product Manager - Dimensions
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| Kevin Gray is the Senior Product Manager for the Dimensions suite of products at SPSS. He has been with SPSS for two years, previously he worked alongside a number of major corporations, including Microsoft, Intel, Charles Schwab and Zurich Life, running New Media design and development teams. Kevin's breadth of experience has helped to steer Dimensions into a very exiting period of development with increasing levels of engagement with customers resulting in ever more focused exciting releases within SPSS's Survey and Data Collection toolset.
Maximize Customer Insight throughout Your Organization Enterprise Feedback Management
Organisations striving to incorporate the concepts of the Predictive Enterpise need to find ways of ensuring that the opinions of their customers are included in the decision making process. Many Organisations seek customers opinions through surveys but very few maximise the opportunities to capture their customers attitudes at a variety of different touchpoints and even fewer manage to incorporate the insight gathered into their analysis and decsion making. Kevin Gray will present an example of how an organisation can utilise its engagements with its customers to gain more customer knowledge and use that knowledge to improve customer care, customer satisfaction and marketing focus.
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